Berenji Divorce & Family Law Group (formerly Berenji & Associates), a Beverly Hills-based family law firm, has highlighted the increasing legal complexities surrounding influencer divorces following a recent television appearance by the firm's founder. The discussion centered on how digital assets and online brands are reshaping traditional divorce proceedings, particularly for high-net-worth individuals whose income depends on social media presence.
Hossein Berenji discusses influencer divorces on WTVM TV, explaining that these cases increasingly resemble business dissolutions rather than traditional marital separations. The interview addressed how courts are adapting to divide assets they were never designed to value, including audience trust, brand identity, and future earnings potential.
"When a relationship becomes monetized through social media, the divorce process transforms into a complex valuation problem that extends far beyond emotional considerations," stated Hossein Berenji, Founder and Lead Attorney at Berenji & Associates. "Courts are now being asked to evaluate social media accounts as divisible marital property, examining who created content, who managed business operations, and whose identity drives the brand's value."
The firm has observed that influencer divorces present unique challenges that traditional family law frameworks struggle to address. Unlike physical assets that depreciate over time, digital brands and their associated revenue streams often continue generating income long after separation. This creates complicated questions about future earnings, audience loyalty, and brand continuity that require aggressive legal strategies tailored to each client's specific circumstances.
Berenji Divorce & Family Law Group has expanded its practice focus to address these emerging issues, particularly for clients with complex digital assets and high-value online businesses. The firm notes that contribution matters more than account ownership in many cases, with courts examining who appears on camera, who builds the audience, and who shapes the brand identity when determining asset division.
The distinction between joint-brand couples, where both spouses are public-facing, and single-face brands, where one spouse remains behind the scenes, significantly affects legal outcomes. This distinction influences not only asset division but also post-divorce income rights and obligations, making experienced legal representation essential for protecting clients' interests.
Public pressure adds another layer of complexity to these cases. Audiences often feel entitled to explanations about relationship changes, creating situations where online narratives can influence negotiations and settlement leverage. The firm emphasizes that strategic silence or limited disclosure often serves clients' long-term interests better than public explanations.
https://www.youtube.com/watch?v=nSgoSExnOwQ&t=2s
About Berenji Divorce & Family Law Group: The firm represents founders, executives, influencers, and high-net-worth individuals in complex family law matters throughout California. With over 45 years of combined experience, the firm focuses exclusively on family law, handling cases involving child custody, child support, divorce mediation, property division, and spousal support. The firm maintains offices in Los Angeles, Beverly Hills, and San Marino, providing customized representation designed to improve clients' positions while reducing litigation costs.
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For more information about Berenji & Associates, contact the company here:
Berenji & Associates
Berenji & Associates
3102716290
nikoo@berenjilaw.com
9465 Wilshire Blvd.
Suite 333
Beverly Hills, CA 90212
